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Data Analytics for Digital Marketing

Hello and thank you for coming to this page. You can use my website as your source for all things related to digital marketing strategies and data analytics.

I have 10+ years experience in digital marketing and data analytics, the perfect marriage of business and data. My focus is leveraging data to create, grow and sustain business.

Data Analytics in Digital Marketing

I believe that using data provides you with a better understanding of the effectiveness of your marketing strategies and impact to your business.

I have worked for several large and small start-up companies over the past 10 years and helped them achieved their digital campaign and data transformation plans.

Common types of work I do for my employers include:

  • Building data analytics capabilities
  • Develop, execute, optimize and growth hack digital campaigns all year round
  • Create community governance structure and manage key stakeholders
  • Lead, coach and be an ambassador in data transformation and digital engagement

Professional Certifications:

National University of Singapore SCALE,  December 2020: Lean Six Sigma (Green Belt Certified)

University of Illinois at Urbana-Champaign, March 2020: Business Analytics Executive Overview

University of Virginia, July 2019:  Managing an Agile Team

University of Michigan, December 2019: Introduction to Data Science in Python

Duke University, September 2019: Data Visualization and Communication with Tableau

University of Michigan, August 2019: Python Data Structures

University of Michigan,  July 2019: Programming for Everybody (Getting Started with Python)