Top KPIs to track during and post COVID-19

Twelve months into the crisis, although countries are in a race of  securing vaccines to bounce their economies back to its normal state, we still find ourselves in a period of uncertainty and volatility.

For most businesses, accelerating digital transformation to support sales and customer service is a must. It also means that businesses have to recalibrate their key performance indicators (KPIs) to assess and qualify a successful digital change.

How will businesses measure the success of their actions? What KPIs should they track if customers are transitioning to their digital platform? Does customers use it to its fullest capacity? Did customers managed to complete all the actions needed to complete a transaction?

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Lean tools you can use for Digital Marketing

In this generation, when people talks about marketing, they usually mean going online. It’s about using the internet to reach consumers using variety of digital channels such as social media, search, display advertising, digital partnerships, mobile apps, email etc.,

I’m not downplaying traditional marketing. Believe me, it does still work when used correctly. However, the days to boost up your business using print ads such as billboard advertising, newspaper, pamplets and TV commercials are simply outdated.

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Keeping your team motivated, remotely

Employees, the company’s most valuable asset. They are the major contributor to growth, profits and worth of the organization. In this new normal, most businesses moved their employees to telecommuting positions to keep them safe from the pandemic. This is also their way of demonstrating confidence and appreciation for their workforce. However, there are still companies that struggle with employee retention.

Some of the top reasons why your employees still consider to move despite uncertainty of finding a new job are the following.

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