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How to Build Word Cloud in Python?

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What Are Word Clouds?

A word cloud is a visual representation of text data, typically used to depict keyword density or popularity. The technique has been used in a variety of fields, including web design, business intelligence, and linguistics.

The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The more often a word is used, the larger it appears in the word cloud. The word clouds you create can be saved as PNG or JPG files and shared with your friends.

sample word clouds

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Top KPIs to track during and post COVID-19

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Twelve months into the crisis, although countries are in a race of  securing vaccines to bounce their economies back to its normal state, we still find ourselves in a period of uncertainty and volatility.

For most businesses, accelerating digital transformation to support sales and customer service is a must. It also means that businesses have to recalibrate their key performance indicators (KPIs) to assess and qualify a successful digital change.

How will businesses measure the success of their actions? What KPIs should they track if customers are transitioning to their digital platform? Does customers use it to its fullest capacity? Did customers managed to complete all the actions needed to complete a transaction?

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Lean tools you can use for Digital Marketing

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In this generation, when people talks about marketing, they usually mean going online. It’s about using the internet to reach consumers using variety of digital channels such as social media, search, display advertising, digital partnerships, mobile apps, email etc.,

I’m not downplaying traditional marketing. Believe me, it does still work when used correctly. However, the days to boost up your business using print ads such as billboard advertising, newspaper, pamplets and TV commercials are simply outdated.

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