Building a digital marketing sales funnel for B2B and B2C

One of the major components of running an online business is a digital marketing sales funnel. The purpose of a marketing sales funnel is to guide a potential customer from being aware of a product or a service, to considering it and finally making a purchase or subscribing to a service.

To achieve a high performing online conversions, a digital marketing funnel must have an easy-to-follow path that guides or nurtures the customer all the way through. Each step in the funnel should provide valuable content or incentives that will help the customer in making a decision as they progress on each step.

digital marketing and sales funnel illustration in shops

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The role of Big Data in Digital Marketing

Big data is a term that has been popularized in recent years, but it is one that has been around for decades. There are three types of data collection systems which are known as the 3 Vs of Big Data. These are Volume, Velocity and Variety.

  • Volume – refers to the level of detail in the dataset. It is the amount of data collected over time which increases over time.
  • Velocity  – refers to how quickly this data is being collected and processed.
  • Variety  – refers to the type of data being collected, that can be structured or unstructured

big data and digital marketing - analyst looking at data

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3 strategies to bring back repeat visitors to your site

You have heard it time and time again. It’s significantly cheaper to get repeat visitors to your website than to acquire new ones.

Whether you are running an e-commerce website, a corporate website, or a blog site, repeat visits are superior by just about any measure.

According to statistics, for e-commerce websites, the probability of closing a sale to an existing customer is way higher at about 50% to 60% compared to a new prospect which has a probability of only 5% to 20%. You can never overstress the significant contribution of bringing in and engaging your existing customers back to your site can do to your bottomline.


So what can you do to begin your digital campaign on retaining and re-engaging your existing customer pool? Here are some strategies to help you.

increase repeat visitors in google analytics

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