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The role of Big Data in Digital Marketing

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Big data is a term that has been popularized in recent years, but it is one that has been around for decades. There are three types of data collection systems which are known as the 3 Vs of Big Data. These are Volume, Velocity and Variety.

  • Volume – refers to the level of detail in the dataset. It is the amount of data collected over time which increases over time.
  • Velocity  – refers to how quickly this data is being collected and processed.
  • Variety  – refers to the type of data being collected, that can be structured or unstructured

big data and digital marketing - analyst looking at data

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How Data, Content and SEO can help solve real business problems

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Leaders are constantly battling business problems that have varying degree of impact on their bottom line. But problems involving a company’s sales and marketing is always a top priority for any business leader. 

This is because the issues have a direct impact on the company’s survivability and/or longevity. It talks about the customers and their buying behaviors.

Is the company attracting and servicing an increasing pool of customers? Are the customers purchasing, repurchasing, or returning the products?

relationship between seo and content marketing

 

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Digital Marketing with Python

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The Covid-19 pandemic has changed the world. It changed how we run business, how we work, and how we do our everyday life. For most businesses, 2021 is definitely the year of transition.  

Digital Transformation has been the primary focus and investing on ways to increase online presence is no longer an option but a must. According to Shopify, in mid 2020 worldwide e-commerce sales rose to $3.5 trillion US dollars, an uplift of 18% versus 2019. It is expected to double in 2023 when online sales growth is expected on food and beverage, retail, personal care, beauty and health. 

To be successful in this new normal, organizations’ top priority is to improve digital presence by keeping their operation lean. The strategy is to find ways of doing more with less such as keeping your team small while achieving high results.

But how will you keep your digital marketing operation lean?  How will you manage your resources more efficiently and make sure they spend most of their time on what matters? 

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