[Terkel Question] What is one tip you have for selecting topics or keywords to focus on when they plan new content for a website?
Creating content is a cornerstone of any successful digital marketing campaign so it’s vital to know how to select topics or focus keywords to optimize website content for search engines to attract new or retain customers to your website. One tip when selecting a topic or focus keyword is to know what exactly your customers are looking for in Google search. This is measured through Keyword Search Volume. A keyword search volume reveals how many times a certain keyword is searched for a defined time frame.