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Guide to Writing Content for Your Website

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[Terkel Question] What is one tip you have for selecting topics or keywords to focus on when they plan new content for a website?

Creating content is a cornerstone of any successful digital marketing campaign so it’s vital to know how to select topics or focus keywords to optimize website content for search engines to attract new or retain customers to your website. One tip when selecting a topic or focus keyword is to know what exactly your customers are looking for in Google search. This is measured through Keyword Search Volume. A keyword search volume reveals how many times a certain keyword is searched for a defined time frame.

website content

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Building a digital marketing sales funnel for B2B and B2C

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One of the major components of running an online business is a digital marketing sales funnel. The purpose of a marketing sales funnel is to guide a potential customer from being aware of a product or a service, to considering it and finally making a purchase or subscribing to a service.

To achieve a high performing online conversions, a digital marketing funnel must have an easy-to-follow path that guides or nurtures the customer all the way through. Each step in the funnel should provide valuable content or incentives that will help the customer in making a decision as they progress on each step.

digital marketing and sales funnel illustration in shops

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The role of Big Data in Digital Marketing

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Big data is a term that has been popularized in recent years, but it is one that has been around for decades. There are three types of data collection systems which are known as the 3 Vs of Big Data. These are Volume, Velocity and Variety.

  • Volume – refers to the level of detail in the dataset. It is the amount of data collected over time which increases over time.
  • Velocity  – refers to how quickly this data is being collected and processed.
  • Variety  – refers to the type of data being collected, that can be structured or unstructured

big data and digital marketing - analyst looking at data

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