The Covid-19 pandemic has changed the world. It changed how we run business, how we work, and how we do our everyday life. For most businesses, 2021 is definitely the year of transition.
Digital Transformation has been the primary focus and investing on ways to increase online presence is no longer an option but a must. According to Shopify, in mid 2020 worldwide e-commerce sales rose to $3.5 trillion US dollars, an uplift of 18% versus 2019. It is expected to double in 2023 when online sales growth is expected on food and beverage, retail, personal care, beauty and health.
To be successful in this new normal, organizations’ top priority is to improve digital presence by keeping their operation lean. The strategy is to find ways of doing more with less such as keeping your team small while achieving high results.
But how will you keep your digital marketing operation lean? How will you manage your resources more efficiently and make sure they spend most of their time on what matters?
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