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May 2021

3 strategies to bring back repeat visitors to your site

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You have heard it time and time again. It’s significantly cheaper to get repeat visitors to your website than to acquire new ones.

Whether you are running an e-commerce website, a corporate website, or a blog site, repeat visits are superior by just about any measure.

According to statistics, for e-commerce websites, the probability of closing a sale to an existing customer is way higher at about 50% to 60% compared to a new prospect which has a probability of only 5% to 20%. You can never overstress the significant contribution of bringing in and engaging your existing customers back to your site can do to your bottomline.

 

So what can you do to begin your digital campaign on retaining and re-engaging your existing customer pool? Here are some strategies to help you.

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