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March 2021

3 Ways Big Data is influencing Digital Marketing

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It goes without saying that Big Data has a significant influence the way digital marketing companies operate business. Big data is made possible by the latest methodologies and set of tools capable of collecting, storing and processing high volume of information in soaring velocity.

With big data, digital marketing companies or departments continue to move in an environment where – business and marketing decisions are made based on data analytics, employee upskilling is compulsory and strong team collaboration is favorably advocated.

In my 10 years experience working in digital and online marketing, here are some ways how big data has made impact in digital marketing operations.

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