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March 2020

How to use customer complaints to improve retention and engagement rates

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In a world of big data, it is easy to get lost with the variety of available information that you can use to improve business. Dealing with data growth is a positive thing but how to use it effectively is another discussion.

One of the most common challenges of working with big data is finding the right signals or the right indicators.  But what happens when you finally find the right data to explore?

How do you monetize it? How do you leverage the use of that data to keep existing customers, generate new leads or improve a company’s economic growth?

This article will show one of the most obvious but easy to ignore data that can be used to improve customer retention. This is the Customer Inquiries and Complaints database. Why use this? Simply because it has the true indicator of customer true needs and pain points.

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