Skip to content

February 2020

5 easy steps to set your Digital Marketing sales target

  • by

Every year businesses have to set goals. These goals are based on the previous year performance and the business direction for the following year.

For eCommerce business, Digital or Campaign managers play an important role in reaching these goals. Be it increase in web traffic, growing customer base, increase customer retention or achieve a larger share in the market, Digital or Campaign managers must align their strategy to the overall business goals.

But how do you set these goals for your digital marketing team? How do you make sure that these goals are clear and reachable? How do you make sure you design it to be Specific, Measurable, Attainable, Realistic, and Time-bound goals, in short SMART goal?

Read More »5 easy steps to set your Digital Marketing sales target

How to Create eCommerce Conversion Funnel in Tableau

  • by

How do you convert your site visitors into customers? If you have an eCommerce website having a high conversion rate is your top priority.

Depending on the size of your business and the kinds of products you offer, you have to create an easy journey for customers to complete a transaction. One way of improving it is by creating  an eCommerce conversion funnel dashboard.

Creating an eCommerce conversion funnel dashboard is your greatest tool to optimize user journey and maximize your sales.

In this guide, you’ll learn to create eCommerce conversion funnels in Tableau using Google analytics as data source. Plus, this guide will provide you tips on how to analyze and optimize user journey for higher conversion rate.

Read More »How to Create eCommerce Conversion Funnel in Tableau