How do you attribute your eCommerce/website conversion to your marketing channels? Given the growing number of platforms you can use to reach your customers or audiences, digital marketers must be able to clearly evaluate which marketing mix combinations work best.
This article will show how to customize your Google Analytics Multi-Channel Attribution report using Python. It provides detailed information, from extracting assisted conversion data in Google sheets to transforming final report in Python notebook.
However, before we begin let’s have a quick refresher on what is Multi-Channel Attribution and identity its use case.