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January 2020

How to customize your Multi-Channel Attribution in Google Analytics using Python

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How do you attribute your eCommerce/website conversion to your marketing channels? Given the growing number of platforms you can use to reach your customers or audiences, digital marketers must be able to clearly evaluate which marketing mix combinations work best.

This article will show how to customize your Google Analytics Multi-Channel Attribution report using Python. It provides detailed information, from extracting assisted conversion data in Google sheets to transforming final report in Python notebook.

However, before we begin let’s have a quick refresher on what is Multi-Channel Attribution and identity its use case. 

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Customer retention rate analysis using Tableau

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How do you build a long lasting relationship with your customers?  Do you track if they come back after their first purchase of your products or services? How often do they come back and do a repeat purchase?

When you run an eCommerce website, tracking your customer retention is arguably one of the most significant force in keeping your business up and running. According to recent statistics you’ll spend five times less money on customer retention and selling to an existing customer is 40% more likely than converting a new lead to your site.

reference from: crazyegg

Read More »Customer retention rate analysis using Tableau