One of the major components of running an online business is a digital marketing sales funnel. The purpose of a marketing sales funnel is to guide a potential customer from being aware of a product or a service, to considering it and finally making a purchase or subscribing to a service.
To achieve a high performing online conversions, a digital marketing funnel must have an easy-to-follow path that guides or nurtures the customer all the way through. Each step in the funnel should provide valuable content or incentives that will help the customer in making a decision as they progress on each step.
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